Dunlop

Client: Dunlop
Campaign: “Excitement is the Destination”
Product: Big 4
Copywriter: Steve Raccagni

Dunlop was looking to promote both motorcycle tires and light truck in one piece. I used their tag line “Accelerate Your Soul” as a starting point and created a visual narrative  involving a trip into the wilderness for some over the top motocross riding. The rich earthy colors and active lifestyle imagery create a compelling story that would resonate with either customer base as well as aspiring daredevils and extreme sports enthusiasts.

BACK