Client: Dunkin’ Donuts
Campaign: “The Bootsy Smoothie”
Concept & Copy: Steve Raccagni

These designs were created to show Dunkin’ Donuts that Advo could create unique campaigns for any metropolitan area. When I was given the task of creating Cincinnati centered creative, I did some research and realized that the funkmaster himself, Bootsy Collins is a proud native son of Cinci. So from there, it just seemed natural that the king of cool should have his very own ice cold smoothie flavor. It just got weirder from there. Fortunately, the client loved it.